SOJ launches new speaker series with panel on “hacker journalism”
On Monday, April 15, join the School of Journalism to meet the tech-savvy journalists who are engineering change on the front lines of big data. Spinning code into content, this new breed of “hacker journalist” is helping to transform digital storytelling for modern audiences ushering in a new relationship between audience and data, code and content, and the past and future of media. “Coding for the Future: The rise of hacker journalism” will be the first event in the School’s new year-long speaker series, “The Future of Media NOW!” The new series will explore current trends and emerging practices in media and journalism. Sponsored by the Ogden Newspapers Seminar Series, “Coding for the Future” will bring together six techno-journalists who are building open-source news apps, visualizing and mapping data, and revolutionizing election reporting. In an “Ignite” style discussion, these top journalists will demonstrate their award-winning projects and identify the new skills needed in today’s dynamic media environment. The event will be at 6 pm in G20 Ming Hsieh Hall. It is free and open to the public. Read about the panelists and the event on SOJ eNews.
Facebook marketing executive to deliver keynote address at INTEGRATE 2013 conference
A top-level marketing executive from the world’s most popular social networking platform is coming to West Virginia University. The School of Journalism’s online Integrated Marketing Communications (IMC) graduate program will host Jane Schachtel, Global Head of Technology and Vertical Marketing at Facebook, during its INTEGRATE 2013 conference this May 31 June 1. Schachtel, a School of Journalism alumna, will address trends in the global marketing industry, on Saturday, June 1, during the conference’s keynote dinner at Milan Puskar Stadium’s Touchdown Terrace. She will break down the trends for strategic communications professionals and explain how professionals can use technology marketing to promote their brand. During the two-day conference, attendees can participate in breakout sessions including Social Media Ethics, Digital Marketing Success, Creating Compelling Visuals, Media Integration, and The Future of Web Analytics. The conference and keynote dinner are open to registered conference attendees only. Early bird registration lasts until April 15. Learn more and register online at http://imc.wvu.edu/integrate.
PR students gaining global healthcare experience through hands-on course
This week, a group of public relations students are traveling to Italy to meet with their international client and present their work as PR practitioners. Led by senior lecturer Chuck Harman, the students formed the American Activist Agency and have spent the spring semester communicating with and building a promotional campaign for the Italian-based non-profit organization Cittadinanzattiva. Cittadinanzattiva is a patient advocacy organization that works to educate Italian citizens on their rights as individuals and patients regarding healthcare. The students are tasked with promoting the seventh annual Patients’ Rights Day in the European Union, a conference that highlights best practices focused on what healthcare services, civic associations and governments are doing to empower citizens. During WVU’s spring break, the students are visiting Cittadinanzattiva’s headquarters in Rome and presenting their comprehensive promotions plan to increase media coverage and digital engagement for the event. Follow their journey on http://americanactivistagency.wordpress.com/. For additional coverage and more information, visit SOJ eNews, WDTV.com and Post-Gazette.com.
Nickle wins prestigious AAF scholarship
School of Journalism student Lauren Nickle is the recipient of the 2013 scholarship from the West Virginia chapter of the American Advertising Federation (AAF). Nickle, a junior advertising major from Elkton, Md., received the $500 award at a February ceremony in Charleston, W.Va. Last year, Nickle was a founding member of Martin-Hall Agency, WVU’s student-led integrated marketing communications agency. She currently serves as co-president of Martin-Hall Agency, as well as a research leader on the AAF competition team, communications leader for the Solar-Decathlon Project (a multi-college initiative and multi-university competition with the Department of Energy), and a teaching assistant in the School of Journalism. She is also a student ambassador for the School of Journalism.
Award-winning photojournalist meets with students
Former White House photojournalist Susan Biddle visited Martin Hall earlier this month to talk about her experience as an industry professional. Biddle spent 13 years at the Washington Post as a staff photographer, and she currently freelances for the Washington Post and other publications and organizations. She began her career photographing for the Peace Corps and later worked as a staff photographer at the Topeka Capital-Journal and the Denver Post. After five years at the Denver Post, Biddle left to become a White House photographer documenting the Presidency for the last year of the Reagan administration and all four years of the George H.W. Bush administration. As a freelancer, her work has appeared in Time, Newsweek, U.S. News and World Report, Life, National Geographic and other publications worldwide. She has earned awards with the White House News Photographers Association and the National Press Photographers Association. View photos of her visit on the SOJ’s Facebook page.
In This Issue:
- SOJ launches new speaker series with panel on “hacker journalism”
- Facebook marketing executive to deliver keynote address at INTEGRATE 2013 conference
- PR students gaining global healthcare experience through hands-on course
- Nickle wins prestigious AAF scholarship
- Award-winning photojournalist meets with students