SOJ to become Reed College of Media
To better represent the diversity of its academic programs and its focus on preparing students for the changing media environment, the WVU Perley Isaac Reed School of Journalism will soon be known as the Reed College of Media. The name change for the 75-year-old school, founded in 1939 by Perley Isaac Reed, a professor, was presented on Friday, February 21, to the WVU Board of Governors. According to Dean Reed, the new name better represents the breadth of the school’s offerings, as all of its programs in journalism and strategic communications (advertising, public relations and integrated marketing communications) directly intersect with mass, targeted and social media. The “College” status recognizes the increasing size and complexity of the academic environment. While the decision to retain a portion of the founder’s name is designed to pay homage to the past, it also serves as a symbol of the school’s forward-thinking approach. The new name becomes official July 1. Read more about the rationale behind the change and what it means for the future of the program on SOJ eNews.
School to host panel on media coverage of Elk River spill
On Jan. 9, some 300,000 residents of the Charleston, W.Va. area feared for their safety when thousands of gallons of a toxic chemical leaked into the Elk River, contaminating the water supply. Journalists covered the story relying on traditional “boots-on-the-ground” reporting and using social media. Through their reporting and engagement, they held industry and government officials accountable, provided immediate updates on the developing story, and gathered information from people affected by the disaster.
On March 24, the SOJ will present, “From Beats to Tweets: Media Coverage of the Elk River Spill,” a moderated panel to address local and national coverage of the event and to examine how crisis coverage has changed in today’s 24/7 digital media environment. The event will be held at 7:30 p.m. in the Mountainlair Ballrooms. The event is part of the school’s Future of Media NOW! series and is free and open to the public. Read about the panelists on SOJ eNews.
Steranka named WVU Distinguished Alumnus
Former CEO of The PGA of America and SOJ alumnus Joe Steranka (BSJ, 1979) was inducted into the WVU Academy of Distinguished Alumni Friday, February 21. Steranka has always had a passion for sports. In addition to many high-profile positions in sports marketing, Steranka spent 25 years with the PGA, his final seven years as the CEO. Now in his 36th year in the sports industry, Steranka continues to give back through his involvement with numerous philanthropic organizations including the School of Journalism’s Visiting Committee, the George Esper International Student Enhancement Fund, Children’s Healthcare Charities of Palm Beach Gardens, Fla., and the Folds of Honor Foundation of Owasso, Okla., for whom he chairs the Board of Directors. Read about Steranka and the other inductees on WVU Today and watch for a multimedia piece of the event on the WVU Alumni Association website.
Dr. Beeson extends project exploring race issues in southern WV
Last week, SOJ associate professor Dr. Joel Beeson hosted “A Night at the Memorial” in Kimball, W.Va., in celebration of Black History Month and to launch the new War Poems interactive website. The site is based on the “War Poems” book published in 1919 by Ada and Ethel Peters, two sisters who were students at the West Virginia Collegiate Institute, now West Virginia State University. Unlike conventional history texts, “War Poems” provides the perspective of two young African American females in southern West Virginia and their views on the nation’s race issues, the war and the world at large. The launch was held at the Kimball World War I Memorial in McDowell County, W.Va., where in 2011 Beeson and his students installed Forgotten Legacy: Soldiers of the Coalfields, an interactive exhibit that documents the experiences of African American soldiers in World War I. Read and listen to Cecilia Mason’s story about the project on the West Virginia Public Broadcasting website .
Student’s short film is on the short list
SOJ senior and documentary filmmaker Tyler Channell is headed for Hollywood. His short film, “Enough is Enough,” has advanced to the final round in the Social Justice category of the Campus MovieFest, which bills itself as the world’s largest student film festival. “Enough is Enough” tells the story of WVU sociology professor Daniel Brewster, an openly gay man who champions issues of social inequality. In the film, Brewster chronicles his struggle with “coming out” and the subsequent depression that coincides with this difficult process. Channell will travel to Hollywood in June to attend a screening of all the films selected for the final round. Read the full story on SOJ eNews.
Learn more about the MS-IMC program at upcoming events
The School’s master’s degree program in Integrated Marketing Communications (IMC) will be hosting two open house events for those wanting to learn more about the program. Hear from current students and graduates and talk with advising staff about how to enroll. Upcoming events will be held on Thursday, March 6 in Charleston, W.Va., and Thursday, April 24, in Pittsburgh, Pa. RSVP online today.
Discount available for INTEGRATE 2014 registration
Each year, the School’s Integrated Marketing Communications (IMC) graduate program hosts the INTEGRATE conference in Morgantown, W.Va. Attendees explore the latest IMC techniques and strategies with faculty and industry professionals and participate in thought-provoking discussions about trends in the industry. This year’s conference will feature speakers from Google, Intel, Microsoft, NASCAR, PRSA, Silverpop and more. To receive a $25 discount on a full conference pass, enter code Integrate14 during checkout by April 1. For more details and to register, visit www.integrate.wvu.edu.
In This Issue:
- SOJ to become Reed College of Media
- School to host panel on media coverage of Elk River spill
- Steranka named WVU Distinguished Alumnus
- Dr. Beeson extends project exploring race issues in southern WV
- Student’s short film is on the short list
- Learn more about the MS-IMC program at upcoming events
- Discount available for INTEGRATE 2014 registration